“YOU’RE TOO OLD!” You’ve heard it before, haven’t you? If you are over 40 and thinking about re-inventing yourself it is likely that the voice you hear expressing this sentiment is your own. “I’m too old to start a new business!” “Who’s going to hire me at my age?” Sound familiar? Well, you’re not too old, but perhaps the way you are approaching reinvention is. You may be using old methods. Now, I am not diminishing the fact that we may have also heard similar comments or have experienced these feelings through the actions of others, but we can’t control what others think and say. We can, however, control our decisions, actions, behaviors and how we are perceived by others.
BRAND LEADERSHIP: When I turned fifty, I revealed all that I had learned during my personal journey in a book titled ‘Re-Branding Yourself After Age 50’, to help those mid-careerists’ who as a result of the economy, found themselves in an “unplanned career outage”. BRAND ASSOCIATION: Three months after self-publishing this book, AARP purchased 1,500 copies and invited me to speak at their National Conference. BRAND RESULTS: Successful branding always leads to results. In my case, the results have been speaking engagements, new clients and book sales.
The BRAND MAGIC Group Coaching Program uses proven methodologies to provide tangible, deliverable, actionable recommendations with demonstrable results. In this program, you will learn how to identify brand gaps, set goals, create and implement a brand strategy and respond to emerging opportunities.
Why Brand Coaching?
HAVE YOU BEEN LAID OFF? WERE YOU FORCED INTO RETIREMENT? ARE YOU RE-ENTERING THE WORKFORCE? OR, ARE YOU STARTING A NEW BUSINESS? Whether planned or unexpected, if you are in the midst of a career transition, you cannot compete in today’s economy using yesterday’s methods. Personal branding is the new focus and foundation of off and on-line career and business campaigns. It is at the forefront of career and professional development.
What Do I Get?
6-Weeks of Live Brand Coaching
Each lesson in the Brand Magic Group Coaching Program is delivered via a weekly conference call Thursdays from 7:00 – 7:30 pm (EST) and consists of a live discussion focusing on your brand topic and the homework assignments. Yes, you have to do the work to get results!
From 7:30 – 8:00 pm (EST), the phone lines will be open to you and the calls become interactive. Each week you can email me your questions for discussion on this call—or ask questions about the content of the topic being discussed.
Following each call, I’ll send you my notes containing key information and concepts from the call to help you stay focused, take action where necessary and stay motivated. This weekly reinforcement will keep you on track!
Topics include:
- BRAND DEFINITION: What is a brand?
- BRAND STRATEGY: Intentional branding
- BRAND STORY: Define your story
- BRAND LEADERSHIP: Define your niche
- BRAND TARGET: Define your audience
- BRAND DEVELOPMENT: Start your consultancy
- BRAND PROMOTION: Get the word out
- SOCIAL MEDIA BRAND MAGIC: LinkedIn and others
- BRANDED BLOGS & VLOGS: Become an expert
- BRAND SHORTCUTS: Secrets of the trade
- BRAND ASSOCIATION: Build brand equity through association
- BRAND RESULTS: The Magic of Branding
Can’t make the call? No problem!
Each call is recorded and sent directly to you in a convenient MP3 format. You can save the call to your computer, iPod or burn it to CD and listen at your own pace, and on your own schedule. (Available for both PC and Mac)
Premium version of the 360 Reach Brand Assessment
You will receive a comprehensive personal brand assessment providing the critical feedback you need to expand your career or business success by understanding how you are perceived.
Re-Branding Yourself After Age 50 e-book
Learn the lessons of re-branding from 18 baby boomers that have successfully reinvented their careers after the age of 50.
How Do I Get Started?
There are two ways to obtain brand coaching services with Marva:
INDIVIDUAL COACHING
My coaching clients receive individual brand coaching and brand development services (public relations, collateral development, etc.). Please contact Marva to discuss your individual needs at (301) 474-8808 or via email: marva@marvagoldsmith.com.
BRAND MAGIC GROUP COACHING PROGRAM
The next Brand Magic Group Coaching Program will begin on January 24 at 7:00 PM EST. Dates 1/24, 1/31, 2/7, 2/13, 2/20 and 2/27.
If you are looking for a job, starting a business or just engaged in the work of identifying your next step in the journey take on the six week challenge. The value of the six week program is more than $900.00.
- Six Weeks of Live Brand Coaching (6 hours)
- Premium version of the 360 Reach Brand Assessment
- Re-Branding Yourself After Age 50 e-book
Your cost: $247.00 or $50 per class attended
Or, choose our Easy Payment Option:
Just $147 Down, $50 week three and the balance ($50) week five. Contact MG&A to set up this payment plan at (301) 474-8808.
Sign up by January 12 – to receive a 1/2 hour one-on-one coaching call –delivered after week 3.
I look forward to hearing from you. Register Today!
Certified Brand Strategist & Image Professional
Author, trainer and brand coach, Marva Goldsmith walks the talk when it comes to personal branding and professional image. An electrical engineer and certified image professional, she has successfully merged right-brain logic with left-brain creativity to use proven methodologies to provide tangible deliverables, actionable recommendations and demonstrable results. Marva uses the following vehicles to assist her clients with image and brand transformation: Her book: Re-Branding Yourself After Age 50, workshops and Personal Brand Coaching.
For further information, please contact me at 301.474.8808 or fill out my online contact form.
Create a great day!
Marva
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